David Domoney – 2024 Partnership
January 2024
We are proud to announce that we are extending our successful partnership with gardening expert David Domoney into 2024.
David, who is best known for co-presenting ITV’s popular gardening show, Love Your Garden, and as a resident gardening presenter for This Morning and Love Your Weekend, will once again be an ambassador for our wide range of innovative, durable, and high-performance garden maintenance and lifestyle products.
This partnership, which is now entering its fifth year, has been pivotal in helping us launch new products and reach a wider audience thanks to the videos showcasing the products and his tips for using them.
David Domoney said, “Working with Yard Force to help promote and raise awareness of the right garden power tool for the right job in the garden is something that I am very happy to do,” said David Domoney, adding, “Yard Force’s lawn mowers are straightforward to use, and it is this comfort and easy-to-use design that makes the job of garden manicuring enjoyable. This combined with the latest battery technology gives Yard Force a strong advantage with consumers.”
Yard Force’s marketing manager said: “We are looking forward to working closely with David in 2024. His wealth of knowledge and presenting style is a great match for the Yard Force brand. From early spring, we will collaborate on instructional videos, social media content and giveaways featuring new and existing products.”
Research from the consumer group Which? highlighted that the cost of mowing an average lawn using a cordless mower, costs consumers just 6p. This is 3 times less than a corded model and 6.5 times less than petrol-powered models.
David commented “With many of us looking to make savings, based on the current economy, the use of battery powered lawn mowers becomes more appealing when looking at these Which? results”.
And according to research from businesswire, battery-powered lawn mower sales are predicted to grow in popularity. By 2027, the market will be 61.75% larger than in 2021. Coupled with this amazing growth, sales of ride-on mowers are also increasing too, generating revenues of USD 833.2 million in the same period.
Yard Force’s marketing manager said: “The rising demand for battery-powered lawn mowers is increasing year on year, and at Yard Force we feel we are at the cutting edge of the industry.” “Our new generation of cordless mowers and ride-on mowers are highlighting to UK consumers that the long-term investment in these products will save them money and produce great results for their lawns.”
In addition, long-term investment in battery powered tools is a choice to switch to an eco-friendly alternative to fossil fuel reliant tools. Battery-powered garden tools do not release carbon emissions when used, which aside from being less noisy, is great for the planet. Making the change to battery power will gradually improve your personal carbon footprint, and is ultimately better for the environment.
Sources:
Source: https://www.which.co.uk/news/article/corded-vs-cordless-vs-petrol-lawn-mowers-which-costs-more-to-run-ab3Mq0h0gzsFSource: https://www.businesswire.com/news/home/20221129005758/en/UK-Lawn-Mowers-Industry-Projections-to-2027—Battery-Powered-Lawn-Mowers-Expected-to-Generate-a-Revenue-of-115.21-Million—ResearchAndMarkets.com
For more information please contact:
For media enquiries please contact marketing@yardforce.co.uk
Notes to Editors:
David Domoney:
David Domoney is a seasoned gardening television broadcaster and currently presents on ITV’s ‘Love Your Garden’, ‘Love Your Weekend’ and is also the gardening presenter for ITV’s ‘This Morning’. He is a winner of over 30 RHS Medals with two Best in Show category trophies. David is also known for pioneering campaigns Cultivation Street as well as Illumination Street, brightening up Britain’s streets at Christmas.
Yard Force UK:
Yard Force are excited and proud to announce that we have partnered with seasoned gardening television presenter David Domoney to endorse our range of innovative, durable and high-performance garden power tools.
We will be working closely with David throughout the year to produce top gardening tips for you to use around the garden, create some instructive videos designed to encourage you and your family to get back outside and exciting GIVEAWAYS featuring chosen products. To be in with the chance of winning and accessing these great promotions we have created a dedicated promotional code which will enable you to receive discounts and added extras all year round! All you need to do is:
SIGN UP TO RECEIVE THE PROMOTIONAL CODE below: